What is reputation improvement all about?
Your business reputation is one of the most underutilized ways of marketing to gain new customers. It remains an extremely effective way to gain your customer’s trust, and build value. Reputations have become the new word of mouth for effective advertising since more consumers are forced to search and shop from their homes. Managing and marketing your reputation is easier said than done. We help you to better understand this process and lay it out for you to easily understand, and see how it can dramatically increase your customer base which leads to more money.
How To Dominate Your Competition
You Dominate Your Competition With A 5 Star Reputation That Instantly Attracts New Customers. 74% of Consumers Say They Will NOT Select A Company With Little Or Poor Reviews!
- 97% of people who made a purchase based on a review that they saw online found the review to be correct! This makes people trust reviews and reviews sites even more. (ComScore)
- 61% of people rely on their peer’s reviews for information on products or brands that they are interested in before making their final buying decision. (RazorFish)
- 50% of consumers use the internet before they even take a trip to the establishment. (Verdict Research)
What is reputation management?
Before you decide what online reputation management tool is right for you, you might need to know what reputation management is. Generally speaking, online reputation management is the ongoing task to maintain a positive perception of a brand or business. More often than not, though, it just refers to online reviews. Good reputation management entails generating online reviews, responding to online reviews, and leveraging online reviews. Local businesses should invest in reputation management for a number of reasons, but primarily because reviews are a local ranking factor, and reviews help customers convert. (BrightLocal)
How Can Your Business Reputation Help Your Brand?
Online Reviews Can Dramatically Help Increase Your ROI
Are you looking to make more sales? Well then, you may like to know that, according to the Spiegel Research Center, the purchase likelihood for a product with five reviews is 270% greater than a product with zero reviews.
Similarly, Location 3’s research shows that improving your review star rating by 1.5 could equal as many as 13,000 more leads. Say what!? Wow!
Of course, these numbers will differ based on your industry and other business-related factors, but you must ask yourself, are you willing to miss out on these potential gains? That’s a great question, right?
Online Reviews Help to Build Trust With Your Customers
If you’re concerned with building consumer trust, you will probably want to know that 91% of consumers say that positive reviews make them more likely to use a business and that showcasing reviews on your website increases consumer trust. Wow! I remember when everyone, myself included wanted to see a business verification badge of some sort, and now we all want to see reviews.
Before Committing, Your Customers Want To See High Review Ratings
As a consumer myself, I continue to navigate a shark-infested world filled with spam and bogus reviews, they’re growing at a rapid rate, and increasingly skeptical. As a result, it should come as no surprise that 35% of consumers will not use a business with less than a four-star rating, period. Most consumers read an average of 5 to 10 reviews before trusting a business; and 58% of consumers view recency as the most important review factor (Source: Local Consumer Review Survey 2019).
So, you will need a regular stream of high-rated reviews, your business could be limiting its potential buyers by a large amount.
Consumers Are Starting To NOT Trust Outdated Reviews
You may think this is crazy, but it’s becoming more and more relevant in consumer online searches. Do keep in mind though, your two-year-old, five-star review profile is still sufficient to win the business of today’s skeptical consumer market.
So, with that in mind, half of the consumers searching online will pay attention to reviews written within the past two weeks to the current year.
You know what that means, right? Getting a fresh stream of reviews should be among your top priorities of things to do. Having those Bright, and shiny 5 Star Reviews doesn’t mean a whole lot if it’s not up to date.
Responding to Negative Reviews Are So Important
Responding to your negative reviews is priceless for a ton of reasons, some I mentioned previously, but it might be worth telling you that as many as 45% of consumers say they’re more likely to visit a business that responds to its negative reviews. So if you’re not responding to those bad reviews, you are definitely missing out on yet more free time.
So, In Summary
If you want to get more 5 Star Reviews to attract even more customers. We can help. Contact us today. We get the job done and make it look so easy. Our aim is to make your business look like the Super Star it is.